ESM x NHL Europe x 7 League

Seven League is the digital arm of IMG Media and they manage digital platforms and campaigns for some of the world's biggest sporting brands.

They've managed the NBA's social media accounts in China, and have helped Tottenham Hotspur enter the Asian market, as well as managing the NHL Europe social media channels. ESM were connected with Seven League through our contacts at the Cardiff Devils ice hockey team.

SL wanted to create short-form, snappy, weekly content from NHL highlights that could be reused across the various languages that make up the NHL Europe landscape.

With several ice hockey fans in the ESM team... we were happy to oblige. These short-form videos helped the NHL to engage with audiences across Europe and promoted their weekly European game, a game scheduled at a time in North America that suits a European audience.