No Football? No problem!

The mini lockdown around Christmas and New Year put pay to the football calendar as gatherings of more than 50 people outside were suddenly not a thing. Bit of a problem if you make a show about Welsh football.

Or is it?

The thing about football is that what goes on off the pitch is sometimes just as interesting and can be even more inspiring than what is happening on the pitch.

Plus, at this time of year, there really isn’t much going on international-wise, so our focus is always more towards domestic affairs.

Plus, plus, the weather is usually a bit rubbish which plays its own merry game with the fixture list, particularly in the lower levels of the leagues. Many games are frozen off, flooded off or just off off.

So the long and short of it is we’re used to thinking about things a little differently at this time of the year as when Saturday comes, football may not necessarily follow.

So when we hear of an inclusive football club looking for larger premises, or a village team which has taken it upon itself to support a Ugandan charity, (more on how we pulled that off here), we tend to log and save these ideas for just such an occasion.

Zooming with Kafunjo Community Project in Uganda - Credit: Kafunjo Community Project

And these aren’t the only things we’ll save. Sometimes, we’ll get an opportunity to talk to someone about something which is timeless and can sit on the shelf for quieter times.

Our interview with Kevin Moon, the Facilities and Collaboration Manager at the Football Association of Wales was filmed towards the back end of last year. We just didn’t need to use it, we had plenty of other stuff going on at the time.

Kevin was one of the unsung heroes of Wales’ Euro 2016 campaign, helping to establish the team’s training base in Dinard and working with the local community. They called him Mr Dinard and he is well known and respected still in the French town.

Kevin Moon spent months preparing Wales’ Euros training base in Dinard and practically became a local!

People don’t tire of talking about Euro 2016, even six years on. You can still see the misty eyes when they think back. It was a magical time. So we had no problem with parking this package because it will always evoke emotions and never go out of date.

This is part of how we work at ESM. We want to help clients wring the last drop of value out of each content creation opportunity. If there’s a chance to bank something for a later date, or capture something which can be used again and again, we’ll take that chance, because we know the people we are working with will appreciate it.

We also know, and the last two years prove that by the bucket, that nothing is certain in this world. So while we are are always very much focused on doing a quality job in the present, we build-in the capacity to look towards the future; for our clients, for our team, for our company.

We are EatSleep Media.

You can watch our FC Cymru episode featuring Margam FC inclusive football, Undy AFC and xxxxx here.