'A Place for Sport': Treharris Mini and Junior FC

A Place For Sport': Treharris Mini and Junior AFC

Sport Wales wanted to showcase its ‘A Place for Sport’ crowdfunding scheme and to encourage more sports clubs around Wales to embrace it and raise money for projects that will make a difference to them.

So, EatSleep Media went to meet the wonderful people at Treharris Mini and Juniors FC, who were the first club to be funded as part of this scheme. We love telling human interest stories about passionate people and supportive communities.

So, we shot and edited this video to have an uplifting and inspirational tone to showcase what this funding is achieving for communities across Wales.

Through personality-led story-driven content, we were able to help Sport Wales amplify their message and reach people with information in a way that wasn't dry or boring. Through the authentic and down-to-earth people at Treharris we used their story to emote to audiences, inspire them and activate them into engaging with the campaign. Check it out: