FC Cymru
The FA Wales had realised the power of social media content during Euro 2016, as video blogs and other content engaged Wales fans and fans from across the world who had found Wales through their successful semi-final run.
The FAW had been supporting ESM's online magazine show EatSleepFootyRepeat with access and opportunities to create content, and in the autumn of 2017, the FAW asked if ESFR could be evolved and rebranded for the FAW's own channels.
ESM worked with the FAW media team to develop FC Cymru, the new flagship online magazine show that would cover stories at all levels across Welsh football. From the international side to domestic clubs across the country, FCC highlights the work of the dedicated staff, fans, and volunteers who give up their time to support football in Wales and explores the very best stories in Welsh football culture.
FCC averages more than 60,000 views on Facebook alone with the best-performing programmes topping 100,000 views. It has become the key method of delivery for new campaigns, messages, and projects at the FAW. FCC delivers upon the strategic aims of the FAW through personality-led story-driven content designed for Wales fans.
Launching the new Adran Leagues season in style
Who would want to be a referee?
A live stream to celebrate 30 years of Welsh league football
A multi-location, live stream ahead of Wales’ biggest football match in decades.
Doing what we do best - living the journey, celebrating with the fans, bringing the experience home.
The FAW wanted a multi-platform, rich, immersive live stream to promote the Wales C side.
From arm to arm. What happens to donated blood and how many lives can it save
This clip, which featured in an episode of FC Cymru, was shared on Sport Wales’ social channels to promote their Be Active Wales Fund.
The Welsh FA wanted a virtual squad announcement featuring fans from across Wales.
We made a programme celebrating some of the most iconic Wales football shirts ever to help the Welsh FA launch their latest kit
EatSleep Media made the video which brought the vision for women’s and girls’ football in Wales to life.
Time to Talk is part of a national campaign aimed at ending the stigma surrounding mental health.
Football v Homophobia (FvH) is a national campaign opposing prejudice against lesbian, gay , bisexual and transexual people.
When the FAW wanted to unveil its strategy for the future of the game, it needed stories, passion and beautiful photography.
We couldn’t go to Baku or Rome to support Wales at the Euro2020, so we had a working staycation.
FC Cymru showcases clubs across the country, and explores the very best stories in Welsh football culture.
The FAW wanted a series of videos highlighting the work of the Trust in addressing mental health issues.
The FAW Trust wanted a series of videos to showcase the McDonald’s FAW Trust Community Football Award winners.
Armed only with a video camera and a crate of glorious Brains SA beer EatSleep Media took a coach trip to France to take in Paris, watch a friendly international and swap stories with fans about their love of following Wales. All in 36 hours.
We provided the DVD extras for the hugely popular Don’t Take Me Home, the story of Wales’s journey to the semi-finals in the 2016 European Championships.
Who doesn’t love a good story? So what’s yours? Looking for a job? Freelance opportunities? Some way to get an idea off the ground? We can help.
You’ve seen what we can do for other people, find out more about our process and why you should trust us with your next big project.
You might know exactly what you want or you might just have an idea but need help making it work, give us a call and let see where it goes.