Become A Ref campaign
Become a Ref Campaigns
Who would want to be a referee? Becoming a qualified referee is not everyone’s dream, but the Football Association of Wales wanted to take a different approach in showing why the people in the middle are so important to the game.
The FAW asked ESM to produce an idea that didn't take the matter too seriously and had some fun with the role of referees in the grassroots game. EatSleep Media produced an online video advert with a scenario in which a referee gets injured during a game.
Is anyone prepared to step in? The video showed the importance of referees - without them, the game can’t go ahead - as well as providing a strong call for action for people to sign up and find out more.
Coupled with the advert was a marketing promotion via our Welsh Football Fans social media channels where we have in excess of 60,000 followers, all of whom are passionate about Welsh football, making them the perfect audience for our promo. The promo has also been played before matches and during halftime at Wales internationals at the Cardiff City stadium.
Who doesn’t love a good story? So what’s yours? Looking for a job? Freelance opportunities? Some way to get an idea off the ground? We can help.
You’ve seen what we can do for other people, find out more about our process and why you should trust us with your next big project.
You might know exactly what you want or you might just have an idea but need help making it work, give us a call and let see where it goes.